Introduction to #HHA14
Hackney House Austin 2014 popped-up for four days, from 7-10 March, during the South by Southwest (SXSW) Interactive Festival. We transformed a derelict 7,000 sq ft space in downtown Austin’s main thoroughfare, Congress Avenue, to host a festival of interactivity from some of world’s most innovative creative tech businesses.
Inside we had a microcosm of Hackney’s creativity including global leaders, start-up enterprises and everything in between, looking to show, share and discuss ideas.
The Hackney team put together a programme of events around the themes of DESIGN, MAKE and PLACE to run over the four days including game-changing talks, inspiring debates, hands-on workshops and iconic evening mixers.
Hackney House Austin 2014 was twice the size of our presence in 2013 with more than twice the number of Hackney enterprises taking part, attracting over twice the number of unique visitors than the year before.
We had a stunning presence from British Airways whose multi-media installation stunned the crowds and helped launch their first direct flights between London and Austin – making Austin an international airport for the first time in its history. The newly re-branded Here East (formerly iCITY) had a significant presence and used the venue to announce London’s first ever Maker Faire to be held in Hackney Wick.
Hackney House Austin 2014 also provided the venue for the final presentations by Hackney and Austin’s college students involved in the Millennial Mentors programme: a joint project where students from Hackney and Austin worked with top companies such as British Airways to devise marketing schemes aimed at young people. The experience both of participating in the scheme and presenting the results during a key note session at HHA’14 was invaluable and represented a brand new use for the venue as a showcase to the talents of young people from the borough.
With media partners, Tech City News producing daily video packages and media as significant as the New York Times featuring us, Hackney House Austin was bigger better and more high profile than ever. Most importantly it provided a showcase for Hackney’s best creative and tech businesses to an international audience generating business worth over £10m.
General Press Coverage About Hackney House 2014
Just some of the broad media coverage of Hackney House Austin (HHA) at SXSW and related programming:
Here’s a Vimeo from HHA-2013:
A piece penned by Dylan Williams, Chief Strategy Office of Mother London, for Marketing Magazine on 2013:
Incredible Tech City News coverage:
A Dazed story:
Dezeen magazine stories:
Some City Of Austin, Economic Development, links re: Austin-Hackney:
A typical sarcastic UK media story:
Silicon Hills News:
Silicon Drink-About coverage:
New York Times story:
Human After All writeup: